BSB40820 Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

RPL - $937.50


Prices Include 25% Discount for Military & Emergency Services


Our BSB40820 Certificate IV in Marketing and Communication qualification has been structured as an entry course into the fundamentals of marketing and communication techniques with introductory theory. Students will develop the ability to apply solutions for marketing and communications situations in various business contexts.

It is suitable for those who utilise well-developed marketing and communication skills and a broad knowledge base in various contexts. Individuals in these roles apply solutions to a range of unpredictable problems and analyse and evaluate information from multiple sources.


The BSB40820 Certificate IV in Marketing and Communication qualification can provide a number of career and further study outcomes.

After completing this course you could explore some of the following careers:

  • Marketing Coordinator
  • Community Relations Team Leader
  • Media Assistant
  • Media Planner
  • Direct Marketing Officer
  • Promotions Assistant Manager
  • Advertising Account Coordinator
  • Public Relations Officer

Gain knowledge and experience in areas such as:

Already have experience in Marketing and Communication? Apply for RPL and gain your qualification sooner!

Packaging Rules

Total number of units = 12

6 core units  plus

6 elective units,  of which:

  • 2 elective units must be selected from Group A
  • 2 elective units must be selected from Group B
  • for the remaining 2 elective units:
  • up to 2 units may be selected from Groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

Elective units

Group A – Marketing

BSBMKG431 Assess marketing opportunities

BSBMKG432 Research international markets

BSBMKG434 Promote products and services

BSBMKG436 Design and test direct marketing activities

BSBMKG437 Create and optimise digital media

BSBMKG438 Implement and monitor advertising production

BSBMKG440 Apply marketing communication across a convergent industry

BSBMKG441 Develop public relations documents

BSBMKG442 Conduct e-marketing communications

SIRXECM002 Prepare digital content

SIRXMKT006 Develop a social media strategy

Group B – Transferable Skills

BSBCRT411 Apply critical thinking to work practices

BSBCRT413 Collaborate in creative processes

BSBESB404 Market new business ventures

BSBFIN401 Report on financial activity

BSBOPS306 Record stakeholder interactions

BSBOPS403 Apply business risk management processes

BSBOPS404 Implement customer service strategies

BSBPEF402 Develop personal work priorities

BSBTEC303 Create electronic presentations

BSBTWK401 Build and maintain business relationships

BSBTWK503 Manage meetings

BSBXBD403 Analyse big data

BSBXCM401 Apply communication strategies in the workplace

SIRXOSM005 Develop a basic website for customer engagement

3CIR is an authorised third party of Asset College (RTO #31718) we provide the following methods of study in line with their policies:

OPTION 1 – Study Online
Study this qualification when and where it suits you. Upon successful enrolment, you will be provided access to our interactive and easy to use eLearning platform. Each unit includes some reading materials and a series of assessment activities which can be completed in your own time. Start the enrolment process now.

OPTION 2 – Recognition of Prior Learning (RPL)
If you already have skills and experience relevant to this qualification, you may be eligible for RPL and receive your qualification with little or zero additional study. Contact us or complete an RPL Assessment Form to determine what is the right option for you. Watch our video here.

OPTION 3 – Study Online at our Facilities
You can complete the same course online at our training partner’s facilities using their resources and equipment at no extra cost. 3CIR and/or our training partner will have staff available to provide additional support if required. Note: Subject to availability, bookings are essential

OPTION 4 – Study in Class
Although we do not generally offer courses in-class, we can schedule a 5 or 10 day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop. Please contact us for more information on this option.

After completing this qualification, you can explore further study through the following courses:

Choose the way you pay

Whether you’re studying online or obtaining your qualification through RPL, we provide several convenient options:

  • Direct Transfer
  • Credit
  • BPay
  • PayID
  • Paypal

To learn about your payment options, contact us today.

Payment Plans

Break down the cost of your qualification through our easy payment plan options.

PAYRIGHT: Pays your qualification upfront and creates a manageable plan spread over your nominated timeframe with fortnightly or monthly payment options.

AFTERPAY: Pay your fee over 6 weeks. No interest and no fees when you pay on time. This payment method has a maximum limit amount of $2000. Please let us know if you want to pay with AfterPay, and we will send you a personal link.

Frequently asked questions

Why study Certificate IV in Marketing and Communication?

This qualification is ideal for anyone wishing to improve their employability prospects or gain a foothold in the marketing or communication industries. It provides students with an understanding of the fundamental concepts and theories behind marketing and communication, as well as essential skills in planning, implementing, and evaluating marketing campaigns.

What jobs can I get with a Certificate IV in Marketing and Communication?

There are many opportunities this Cert IV can lead to, some of these include marketing executive, sales representative, public relations officer, and event coordinator. Many of these will be based on your skill and level of experience.

What study options are available to me?

Online study is available alongside Recognition of Prior Learning. Both have their benefits and much of your decision should come down to your work history. If you have experience in marketing or a related field, RPL is a great way to go. It can save you time and money on your qual. Otherwise, build your core knowledge with our flexible online study option.

What support is provided for me to succeed?

3CIR wants to make your studying as easy as possible. Our trainers can provide help at any point in your learning journey. If you’re applying for RPL we can help in the evidence-gathering process and advise on what works best for the qualification you want.


Related Courses