BSB40820 Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

RPL - $937.50


Prices Include 25% Discount for Military & Emergency Services


Looking to build your marketing and communication skills and apply them in various business contexts? Our BSB40820 Certificate IV in Marketing and Communication qualification is the perfect entry course for you.

With introductory theory and practical application, this certification provides a solid foundation in the fundamentals of marketing and communication techniques. By completing this certification, you’ll be able to apply solutions for marketing and communication situations in various business contexts.

Designed for individuals with well-developed marketing and communication skills and a broad knowledge base, this certification enables you to apply solutions to various unforeseen problems and analyse and evaluate information from multiple sources.

Enrol in the BSB40820 Certificate IV in Marketing and Communication and take the first step towards building your marketing and communication skills and making valuable contributions in various business contexts.


The BSB40820 Certificate IV in Marketing and Communication qualification can provide a number of career and further study outcomes.

After completing this course you could explore some of the following careers:

  • Marketing Coordinator
  • Community Relations Team Leader
  • Media Assistant
  • Media Planner
  • Direct Marketing Officer
  • Promotions Assistant Manager
  • Advertising Account Coordinator
  • Public Relations Officer

Gain knowledge and experience in areas such as:

Already have experience in Marketing and Communication? Apply for RPL and gain your qualification sooner!

Packaging Rules

Total number of units = 12

6 core units  plus

6 elective units,  of which:

  • 2 elective units must be selected from Group A
  • 2 elective units must be selected from Group B
  • for the remaining 2 elective units:
  • up to 2 units may be selected from Groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

Elective units

Group A – Marketing

BSBMKG431 Assess marketing opportunities

BSBMKG432 Research international markets

BSBMKG434 Promote products and services

BSBMKG436 Design and test direct marketing activities

BSBMKG437 Create and optimise digital media

BSBMKG438 Implement and monitor advertising production

BSBMKG440 Apply marketing communication across a convergent industry

BSBMKG441 Develop public relations documents

BSBMKG442 Conduct e-marketing communications

SIRXECM002 Prepare digital content

SIRXMKT006 Develop a social media strategy

Group B – Transferable Skills

BSBCRT411 Apply critical thinking to work practices

BSBCRT413 Collaborate in creative processes

BSBESB404 Market new business ventures

BSBFIN401 Report on financial activity

BSBOPS306 Record stakeholder interactions

BSBOPS403 Apply business risk management processes

BSBOPS404 Implement customer service strategies

BSBPEF402 Develop personal work priorities

BSBTEC303 Create electronic presentations

BSBTWK401 Build and maintain business relationships

BSBTWK503 Manage meetings

BSBXBD403 Analyse big data

BSBXCM401 Apply communication strategies in the workplace

SIRXOSM005 Develop a basic website for customer engagement

3CIR is an authorised third party of Asset College (RTO #31718). We provide the following methods of study in line with their policies:

OPTION 1 – Study Online

Our standard online delivery option allows you to complete one unit per month for up to 12 months. During this time, you will have regular contact with a dedicated trainer to assist you with your studies. We recommend dedicating 20-25 hours per week to ensure you get the most out of your learning experience.

Our accelerated learning option may suit those with prior knowledge, skills or qualifications. This option allows you to complete two monthly units for up to six months. To succeed in this intensive program, we recommend dedicating 30-40 hours per week to your studies.

Upon successful enrolment, you will be granted access to our interactive and user-friendly eLearning platform. Each unit includes reading materials and a series of assessment activities that can be completed at your own pace and convenience. Start the enrolment process now to take the first step towards your educational goals with 3CIR.

OPTION 2 – Recognition of Prior Learning (RPL)
If you already have skills and experience relevant to this qualification, you may be eligible for RPL and receive your qualification with little or zero additional study. Contact us or complete an RPL Assessment Form to determine the right option. Watch our video here.

OPTION 3 – Study Online at our Facilities
You can complete the same course online at our training partner’s facilities using their resources and equipment at no extra cost. 3CIR and/or our training partner will have staff available to provide additional support if required. Note: Subject to availability, bookings are essential.

OPTION 4 – Study in Class
Although we do not generally offer courses in class, we can schedule a 5 or 10-day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop. Please contact us for more information on this option.

After completing this qualification, you can explore further study through the following courses:

Choose the way you pay

Whether you’re studying online or obtaining your qualification through RPL, we provide several convenient options:

  • Direct Transfer
  • Credit
  • BPay
  • PayID
  • Paypal

To learn about your payment options, contact us today.

DVA Funding

If you’re currently discharged from service or are undertaking rehabilitation, you may be eligible for educational funding through DVA. Find out more.

Payment Plans

Break down the cost of your qualification through our easy payment plan options.

PAYRIGHT: Pays your qualification upfront and creates a manageable plan spread over your nominated timeframe with fortnightly or monthly payment options.

AFTERPAY: Pay your fee over 6 weeks. No interest and no fees when you pay on time. This payment method has a maximum limit amount of $2000. Please let us know if you want to pay with AfterPay, and we will send you a personal link.

Frequently asked questions

Why study Certificate IV in Marketing and Communication?

This qualification is ideal for anyone wishing to improve their employability prospects or gain a foothold in the marketing or communication industries. It provides students with an understanding of the fundamental concepts and theories behind marketing and communication, as well as essential skills in planning, implementing, and evaluating marketing campaigns.

What jobs can I get with a Certificate IV in Marketing and Communication?

There are many opportunities this Cert IV can lead to, some of these include marketing executive, sales representative, public relations officer, and event coordinator. Many of these will be based on your skill and level of experience.

What study options are available to me?

Online study is available alongside Recognition of Prior Learning. Both have their benefits and much of your decision should come down to your work history. If you have experience in marketing or a related field, RPL is a great way to go. It can save you time and money on your qual. Otherwise, build your core knowledge with our flexible online study option.

What support is provided for me to succeed?

3CIR wants to make your studying as easy as possible. Our trainers can provide help at any point in your learning journey. If you’re applying for RPL we can help in the evidence-gathering process and advise on what works best for the qualification you want.


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