BSB50620 Diploma of Marketing and Communication

Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

RPL - $1200

STUDY ONLINE - $2512.50

Prices Include 25% Discount for Military & Emergency Services


Our BSB50620 Diploma of Marketing and Communication qualification reflects an individual with a sound theoretical knowledge base in marketing and communication who demonstrates various managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would be responsible for other staff’s work and lead teams in conducting marketing and communication campaigns.


The BSB50620 Diploma of Marketing and Communication qualification can provide a number of career and further study outcomes.

After completing this course you could explore some of the following careers:

  • Sales Manager
  • Marketing Coordinator
  • Marketing Team Leader
  • Public Relations Manager
  • Product Manager
  • International Marketing Coordinator
  • Campaign Manager

Gain knowledge and experience in areas such as:

  • Interpreting market trends and developments
  • Developing a marketing communication plan
  • Undertaking project work
  • Creating mass print media advertisements
  • Researching global design trends
  • Implementing an e-business strategy

Already have experience in Marketing and Communication? Apply for RPL and gain your qualification sooner!

Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies):

BSBCMM411 Make presentations;

BSBCRT412 Articulate, present and debate ideas;

BSBMKG433 Undertake marketing activities;

BSBMKG435 Analyse consumer behaviour;

BSBMKG439 Develop and apply knowledge of communications industry; and

BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have two years equivalent full-time relevant work experience.

Packaging Rules

Total number of units = 12

5 core units  plus

7 elective units,  of which:

  • 3 elective units must be selected from Group A
  • 2 elective units must be selected from Group B
  • for the remaining 2 elective units:
  • up to 2 units may be selected from Groups A and B
  • if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

Elective units

Group A – Marketing

BSBMKG543 Plan and interpret market research

BSBMKG544 Plan and monitor direct marketing activities

BSBMKG545 Conduct marketing audits

BSBMKG546 Develop social media engagement plans

BSBMKG547 Develop strategies to monetise digital engagement

BSBMKG548 Forecast international market and business needs

BSBMKG549 Profile and analyse consumer behaviour for international markets

BSBMKG550 Promote products and services to international markets

BSBMKG551 Create multiplatform advertisements for mass media

BSBMKG553 Develop public relations campaigns

BSBMKG554 Plan and develop public relations publications

SIRXMKT006 Develop a social media strategy

SIRXMKT007 Develop a digital marketing plan

SIRXOSM007 Manage risk to organisational reputation in an online setting

Group B – Transferable Skills

BSBCMM511 Communicate with influence

BSBCRT512 Originate and develop concepts

BSBDAT501 Analyse data

BSBFIN501 Manage budgets and financial plans

BSBOPS504 Manage business risk

BSBOPS505 Manage organisational customer service

BSBPEF501 Manage personal and professional development

BSBSTR501 Establish innovative work environments

BSBTEC404 Use digital technologies to collaborate in a work environment

3CIR is an authorised third party of Asset College (RTO #31718) we provide the following methods of study in line with their policies:

OPTION 1 – Study Online
Study this qualification when and where it suits you. Upon successful enrolment, you will be provided access to our interactive and easy to use eLearning platform. Each unit includes some reading materials and a series of assessment activities which can be completed in your own time. Start the enrolment process now.

OPTION 2 – Recognition of Prior Learning (RPL)
If you already have skills and experience relevant to this qualification, you may be eligible for RPL and receive your qualification with little or zero additional study. Contact us or complete an RPL Assessment Form to determine what is the right option for you. Watch our video here.

OPTION 3 – Study Online at our Facilities
You can complete the same course online at our training partner’s facilities using their resources and equipment at no extra cost. 3CIR and/or our training partner will have staff available to provide additional support if required. Note: Subject to availability, bookings are essential

OPTION 4 – Study in Class
Although we do not generally offer courses in-class, we can schedule a 5 or 10 day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop. Please contact us for more information on this option.

After completing this qualification, you can explore further study through the following courses:

Choose the way you pay

Whether you’re studying online or obtaining your qualification through RPL, we provide several convenient options:

  • Direct Transfer
  • Credit
  • BPay
  • PayID
  • Paypal

To learn about your payment options, contact us today.

Payment Plans

Break down the cost of your qualification through our easy payment plan options.

PAYRIGHT: Pays your qualification upfront and creates a manageable plan spread over your nominated timeframe with fortnightly or monthly payment options.

AFTERPAY: Pay your fee over 6 weeks. No interest and no fees when you pay on time. This payment method has a maximum limit amount of $2000. Please let us know if you want to pay with AfterPay, and we will send you a personal link.

Frequently asked questions

Why study Diploma of Marketing and Communication?

The Diploma of Marketing and Communication offers a professional qualification that provides you with the skills and knowledge to work in a range of marketing and communication roles. You will learn how to plan, implement, manage, and evaluate marketing campaigns; produce creative content for different media; manage public relations; and develop effective communication strategies The course is designed to make you a proficient marketing professional.

What jobs can I get with a Diploma of Marketing and Communication?

A diploma of marketing and communication can lead to a number of careers in the marketing field. Some job possibilities include marketing research, advertising, event management, public relations, and market analysis. With some experience and additional training, you could also work as a social media manager, marketer, or content creator.

What study options are available to me?

You can obtain this marketing qualification two different ways, Online Study and Recognition of Prior Learning. For those new to the field, Online Study provides a flexible self-paced way to learn the basics of the craft. RPL will help those with existing experience obtain a national qualification from current expertise.

What support is provided for me to succeed?

If you need help with your studying, don’t hesitate to call 3CIR. Our trainers are ready and waiting for when the tough questions come up! We can also offer guidance throughout the entire RPL process to ensure you get the best results.

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