Certificate IV in Marketing and Communication BSB40820
Are you a creative individual with excellent communication skills? Take your marketing career to the next level with our Certificate IV in Marketing and Communication BSB40820 qualification.
In this course, you’ll learn the fundamentals of effective communication and discover the tools you need to promote your brand. Enhance your presentation skills and discover how others articulate and receive ideas.
With a focus on market segmentation, you’ll gain valuable insight into how to break down mass audiences into specific target groups. This knowledge will enable you to create targeted campaigns that resonate with your audience, resulting in increased engagement and sales.
Don’t miss out on this opportunity to develop your marketing and communication skills. Enrol in our Certificate IV in Marketing and Communication BSB40820 today and take the first step towards a successful career in marketing!
RPL - $1250
Study online - $2500
The Certificate IV in Marketing and Communication BSB40820 can provide a number of career and further study outcomes.
After completing this course you could explore some of the following careers:
- Direct Marketing Officer
- Market Research Assistant
- Marketing Coordinator
- Marketing Officer
- Public Relations Officer
Gain knowledge and experience in areas such as:
- Articulating, presenting and debating ideas
- Applying digital solutions to work processes
- Applying marketing across a convergent industry
- Applying knowledge of the marketing industry
Already have experience in Marketing and Communication? Apply for RPL and gain your qualification sooner!
View the core and elective units that this qualification can be studied via online correspondence or via Recognition of Prior Learning (RPL).
Total number of units = 12
6 core units plus
6 elective units, of which:
- 2 elective units must be selected from Group A
- 2 elective units must be selected from Group B
- for the remaining 2 elective units:
- up to 2 units may be selected from Groups A and B
- if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
Group A – Marketing
BSBMKG431 Assess marketing opportunities
BSBMKG432 Research international markets
BSBMKG434 Promote products and services
BSBMKG436 Design and test direct marketing activities
BSBMKG437 Create and optimise digital media
BSBMKG438 Implement and monitor advertising production
BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG441 Develop public relations documents
BSBMKG442 Conduct e-marketing communications
SIRXECM002 Prepare digital content
SIRXMKT006 Develop a social media strategy
Group B – Transferable Skills
BSBCRT411 Apply critical thinking to work practices
BSBCRT413 Collaborate in creative processes
BSBESB404 Market new business ventures
BSBFIN401 Report on financial activity
BSBOPS306 Record stakeholder interactions
BSBOPS403 Apply business risk management processes
BSBOPS404 Implement customer service strategies
BSBPEF402 Develop personal work priorities
BSBTEC303 Create electronic presentations
BSBTWK401 Build and maintain business relationships
BSBTWK503 Manage meetings
BSBXBD403 Analyse big data
BSBXCM401 Apply communication strategies in the workplace
SIRXOSM005 Develop a basic website for customer engagement
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Find out more detailed information here.
3CIR is an authorised third party of Asset College (RTO #31718). We provide the following methods of study in line with their policies:
OPTION 1 – Study Online
Our standard online delivery option allows you to complete one unit per month for up to 12 months. During this time, you will have regular contact with a dedicated trainer to assist you with your studies. We recommend dedicating 20-25 hours per week to ensure you get the most out of your learning experience.
Our accelerated learning option may suit those with prior knowledge, skills or qualifications. This option allows you to complete two monthly units for up to six months. To succeed in this intensive program, we recommend dedicating 30-40 hours per week to your studies.
Upon successful enrolment, you will be granted access to our interactive and user-friendly eLearning platform. Each unit includes reading materials and a series of assessment activities that can be completed at your own pace and convenience. Start the enrolment process now to take the first step towards your educational goals with 3CIR.
OPTION 2 – Recognition of Prior Learning (RPL)
If you already have skills and experience relevant to this qualification, you may be eligible for RPL and receive your qualification with little or zero additional study. Contact us or complete an RPL Assessment Form to determine the right option. Watch our video here.
OPTION 3 – Study Online at our Facilities
You can complete the same course online at our training partner’s facilities using their resources and equipment at no extra cost. 3CIR and/or our training partner will have staff available to provide additional support if required. Note: Subject to availability, bookings are essential.
OPTION 4 – Study in Class
Although we do not generally offer courses in class, we can schedule a 5 or 10-day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop. Please contact us for more information on this option.
After completing this qualification, you can explore further study through the following courses:
Choose the way you pay
Whether you’re studying online or obtaining your qualification through RPL, we provide several convenient options:
- Direct Transfer
Learn about your payment options or contact us today.
Break down the cost of your qualification through our easy payment plan options.
PAYRIGHT: Pays your qualification upfront and creates a manageable plan spread over your nominated timeframe with fortnightly or monthly payment options.
AFTERPAY: Pay your fee over 6 weeks. No interest and no fees when you pay on time. This payment method has a maximum limit amount of $2000. Please let us know if you want to pay with AfterPay, and we will send you a personal link.
Frequently asked questions
Why study Certificate IV in Marketing and Communication?
A Certificate IV in Marketing and Communication can help you develop the skills you need to succeed in a range of marketing, advertising, and communications roles. The course will give you a strong foundation in strategic marketing planning, market research, and communication theory and practice. You’ll also learn how to create effective marketing materials and campaigns.
What jobs can I get with a Certificate IV in Marketing and Communication?
Marketing assistant, administration assistant, events coordinator, and social media coordinator are some of the possibilities that this qualification can offer. To increase your chances of getting hired for one of these positions, it’s a good idea to have some related work experience or qualifications. You might also consider doing further study in marketing or communication to boost your job prospects.
What study options are available to me?
You can undertake this course through Online Study and work through our self-paced learning modules or use RPL to reduce the time it takes to gain a qualification. This mostly depends on your previous experience. If your work history matches the learning outcomes of this course, you could receive your Cert in weeks, not months.
What support is provided for me to succeed?
We all know how tough studying is. So why not make it easier on yourself? 3CIR offers trainers with advice when we need it most! Don’t hesitate – give them a call today so they can help you get qualified.