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Are you a creative individual with excellent communication skills? Take your marketing career to the next level with our Certificate IV in Marketing and Communication BSB40820 qualification.
In this course, you’ll learn the fundamentals of effective communication and discover the tools you need to promote your brand. You’ll also enhance your presentation skills and discover how others articulate and receive ideas.
With a focus on market segmentation, you’ll gain valuable insight into how to break down mass audiences into specific target groups. This knowledge will enable you to create targeted campaigns that resonate with your audience, increasing engagement and sales.
Don’t miss this opportunity to develop your marketing and communication skills. Enrol in our Certificate IV in Marketing and Communication BSB40820 today and take the first step towards a successful career in marketing!
The Certificate IV in Marketing and Communication BSB40820 can provide a number of career and further study outcomes.
After completing this course you could explore some of the following careers:
Gain knowledge and experience in areas such as:
Already have experience in Marketing and Communication? Apply for RPL and gain your qualification sooner!
View the core and elective units that this qualification can be studied via online correspondence or via Recognition of Prior Learning (RPL).
Total number of units = 12
6 core units plus
6 elective units, of which:
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core units
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
Elective units
Group A – Marketing
BSBMKG431 Assess marketing opportunities
BSBMKG432 Research international markets
BSBMKG434 Promote products and services
BSBMKG436 Design and test direct marketing activities
BSBMKG437 Create and optimise digital media
BSBMKG438 Implement and monitor advertising production
BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG441 Develop public relations documents
BSBMKG442 Conduct e-marketing communications
SIRXECM002 Prepare digital content
SIRXMKT006 Develop a social media strategy
Group B – Transferable Skills
BSBCRT411 Apply critical thinking to work practices
BSBCRT413 Collaborate in creative processes
BSBESB404 Market new business ventures
BSBFIN401 Report on financial activity
BSBOPS306 Record stakeholder interactions
BSBOPS403 Apply business risk management processes
BSBOPS404 Implement customer service strategies
BSBPEF402 Develop personal work priorities
BSBTEC303 Create electronic presentations
BSBTWK401 Build and maintain business relationships
BSBTWK503 Manage meetings
BSBXBD403 Analyse big data
BSBXCM401 Apply communication strategies in the workplace
SIRXOSM005 Develop a basic website for customer engagement
The Certificate IV in Marketing and Communication (BSB40820) caters to dynamic professionals poised to thrive in the multifaceted world of marketing amidst Australia’s rapidly evolving job landscape. This qualification is meticulously designed for those wielding well-developed marketing and communication skills and a rich knowledge base applicable across diverse contexts. It serves individuals in dedicated marketing roles and those balancing marketing responsibilities with broader organisational duties.
In the vibrant Australian job market of 2024, we are witnessing significant transformations driven by technological advancements, shifting economic conditions, and changing demographics. Industries such as technology, healthcare, renewable energy, and infrastructure are at the forefront of growth, propelled by domestic and global trends. This growth narrative underscores the critical role of marketing professionals in steering organisations through these dynamic times.
Remote and hybrid work models have become the norm, reflecting a broader trend towards flexible work arrangements. Over 60% of Australian businesses now offer some form of remote working, emphasising the need for marketing professionals to adapt and excel in these new environments. Moreover, the rise of artificial intelligence and automation is reshaping marketing roles, highlighting the importance of continuous upskilling and adaptability.
Sustainability and environmental consciousness are driving new marketing opportunities, reflecting Australia’s commitment to green initiatives. The healthcare sector’s expansion, particularly in aged care and mental health services, further illustrates the diverse contexts where marketing expertise can significantly impact. Additionally, the growing emphasis on soft skills such as adaptability, communication, and problem-solving underscores the holistic skill set required for success in contemporary marketing roles.
This qualification anticipates the demands of a job market where nearly nine in ten new jobs require post-school education. A significant share of employment growth is expected in high-skilled jobs across industries, including professional, scientific, and technical services. The marketing and communication sector is particularly poised to benefit from these trends as organisations increasingly seek innovative strategies to navigate the challenges and opportunities of the digital age.
Embarking on this qualification journey with 3CIR equips you with the technical competencies required to excel in marketing and communication. It prepares you to navigate and lead in a job market characterised by continuous transformation. Whether mastering digital marketing strategies, enhancing brand engagement, or leveraging analytics for data-driven decision-making, this course is your gateway to becoming an adaptable, forward-thinking marketing professional ready to make your mark in 2024 and beyond.
3CIR is an authorised third party of Asset College (RTO #31718). We provide the following methods of study in line with their policies:
OPTION 1 – Study Online
Our standard online delivery option allows you to complete one unit per month for up to 12 months. During this time, you will have regular contact with a dedicated trainer to assist you with your studies. We recommend dedicating 20-25 hours per week to ensure you get the most out of your learning experience.
Our accelerated learning option may suit those with prior knowledge, skills or qualifications. This option allows you to complete two monthly units for up to six months. To succeed in this intensive program, we recommend dedicating 30-40 hours per week to your studies.
Upon successful enrolment, you will be granted access to our interactive and user-friendly eLearning platform. Each unit includes reading materials and a series of assessment activities that can be completed at your own pace and convenience. Start the enrolment process now to take the first step towards your educational goals with 3CIR.
OPTION 2 – Recognition of Prior Learning (RPL)
If you already have skills and experience relevant to this qualification, you may be eligible for RPL and receive your qualification with little or zero additional study. Contact us or complete an RPL Assessment Form to determine the right option. Watch our video here.
OPTION 3 – Study Online at our Facilities
You can complete the same course online at our training partner’s facilities using their resources and equipment at no extra cost. 3CIR and/or our training partner will have staff available to provide additional support if required. Note: Subject to availability, bookings are essential.
OPTION 4 – Study in Class
Although we do not generally offer courses in class, we can schedule a 5 or 10-day face-to-face workshop for groups of 5 or more students. Note that there may be additional work required following the workshop. Please contact us for more information on this option.
Welcome to 3CIR, your bridge to quality education. To ensure a seamless learning experience with us, we must understand and meet the technical requirements for our courses. The guidelines below provide the necessary information for setting up your device for optimal learning.
Essentials for Your Learning Journey
A contemporary computer system could be a PC, Mac, or tablet.
An inbuilt or external speaker and microphone for auditory activities.
An active internet connection is vital to access course materials, tutorials, and online resources. Please take a look at our detailed technical specs to know more about browser compatibility.
Microsoft Office suite, including Word and PowerPoint. Alternatively, Mac or tablet users can utilize equivalent software.
For those relying on tablet applications, ‘Pages’ or similar apps can be used to create documents. However, please make sure you convert them to PDF format before submission.
Detailed Device Specifications
For Windows Users (PC / Laptop / Tablet):
Operating System: Windows 7 or newer.
Browser: Updated version of Google Chrome.
Essential Software: Microsoft Office (Version 2010 or higher)
The most recent versions of Adobe Flash Player & Adobe PDF Reader.
For Apple Mac Users:
Operating System: Mac OS X 10.6 or above.
Browser: The latest version of Chrome or Safari.
Essential Software: Microsoft Office tailored for Mac (Version 2010 or higher).
The most recent versions of Adobe Flash Player & Adobe PDF Reader.
For Android Device Users:
Operating System: Android’s newest version.
Browser: Updated version of Google Chrome.
For iPhone & iPad Users:
Operating System: Latest iOS version.
Browser: Updated version of Google Chrome.
Special Note: If you’re an iPad or iPhone user, you’ll need to use a PC, laptop, or Dropbox account to upload documents for submission.
Thank you for ensuring your system meets our technical requirements. This guarantees a smoother educational experience and ensures that you can make the most of the tools and resources 3CIR has to offer. Happy learning!
After completing this qualification, you can explore further study through the following courses:
Choose the way you pay
Whether you’re studying online or obtaining your qualification through RPL, we provide several convenient options:
Learn about your payment options or contact us today.
Payment Plans
Break down the cost of your qualification through our easy payment plan options.
PAYRIGHT: Pays your qualification upfront and creates a manageable plan spread over your nominated timeframe with fortnightly or monthly payment options.
AFTERPAY: Pay your fee over 6 weeks. No interest and no fees when you pay on time. This payment method has a maximum limit amount of $2000. Please let us know if you want to pay with AfterPay, and we will send you a personal link.
A Certificate IV in Marketing and Communication can help you develop the skills you need to succeed in a range of marketing, advertising, and communications roles. The course will give you a strong foundation in strategic marketing planning, market research, and communication theory and practice. You’ll also learn how to create effective marketing materials and campaigns.
Marketing assistant, administration assistant, events coordinator, and social media coordinator are some of the possibilities that this qualification can offer. To increase your chances of getting hired for one of these positions, it’s a good idea to have some related work experience or qualifications. You might also consider doing further study in marketing or communication to boost your job prospects.
You can undertake this course through Online Study and work through our self-paced learning modules or use RPL to reduce the time it takes to gain a qualification. This mostly depends on your previous experience. If your work history matches the learning outcomes of this course, you could receive your Cert in weeks, not months.
We all know how tough studying is. So why not make it easier on yourself? 3CIR offers trainers with advice when we need it most! Don’t hesitate – give them a call today so they can help you get qualified.
Embarking on a career path with a Certificate IV in Marketing and Communication opens doors to a variety of roles across diverse industries. Graduates find themselves well-equipped for positions where strategic communication and marketing skills are in high demand. The employment landscape for marketing professionals is robust, with significant employment shares in key sectors:
The top industries benefiting from the expertise of marketing and communication professionals include:
By choosing a career in marketing and communication, individuals can expect to engage in dynamic roles that contribute to the growth and success of a variety of sectors, each offering unique opportunities for professional development and achievement.
At 3CIR, our Certificate IV in Marketing and Communication is designed to cater to the dynamic needs of the marketing industry. It equips our participants with a blend of advanced marketing skills and comprehensive communication strategies. This qualification is particularly suited for those actively involved in the planning, execution, and management of marketing activities, as well as for professionals tasked with multifaceted organisational duties.
Participants gain proficiency in navigating complex challenges through strategic solutions, enabling them to analyse, synthesise, and apply information from a variety of sources to enhance their effectiveness and adaptability in the professional landscape. With an emphasis on real-world application, our curriculum ensures that learners are prepared to meet the demands of today's fast-paced and evolving marketing environments.
Leveraging insights from recent labour market data, our program aligns with industry trends and the skill sets most valued by employers in the marketing and communication fields. This ensures that our graduates are not only proficient in the foundational aspects of marketing and communication but are also adept at employing these skills strategically to achieve business goals and foster innovation.
By integrating practical knowledge with theoretical foundations, we prepare our participants to excel in a range of marketing roles, equipped to contribute significantly to their organizations and the broader industry. Our comprehensive approach to education in marketing and communication is designed to empower individuals to become leaders in their fields, capable of navigating the complexities of the modern business landscape with confidence and skill.
At 3CIR, we understand that adult learners have a wealth of experience and knowledge. Our approach is to complement and enhance your existing skill set, focusing solely on bridging the gaps necessary for you to excel. This means our courses are designed not to retread old ground but to accelerate your progression toward achieving formal qualifications.
Do you have prior experience in your field? 3CIR can help you swiftly turn that experience into a recognised qualification through Recognition of Prior Learning (RPL). Our streamlined RPL process is designed to acknowledge your existing expertise, allowing you to get qualified faster and more efficiently.
Step into the world of innovative online learning with 3CIR. Our courses are delivered interactive exercises designed to promote experiential learning. This approach ensures that you're not just passively absorbing information but actively engaging with the content meaningfully.
We pride ourselves on offering programs at the cutting edge of global trends and opportunities. Our course content is constantly updated with industry insights and crafted to ensure practical application in your professional journey. With 3CIR, you're always at the forefront, ready to tackle the challenges of tomorrow.
Our team of dedicated learning mentors is deeply committed to your academic and professional success. With extensive experience in adult education, our mentors provide personalised, high-quality support, guiding you every step of your learning journey.
3CIR sets itself apart by offering specialised resources and tools tailored specifically to your field of study. This unique provision ensures that you have a distinctive edge in your career, equipped with the knowledge and skills that are most relevant and in demand.
Our learners have busy lives, so we offer flexible learning options to fit your schedule. Whether you prefer to study early in the morning, late at night, or somewhere in between, our platform is accessible 24/7, allowing you to learn at your own pace.
This revised version enhances and expands upon the original content to provide a more detailed and engaging overview of what 3CIR offers prospective students.
Training and assessment delivered under a third party arrangement with Asset College (RTO31718)
Suite 676, 190 Oxford St, Bulimba, QLD 4171
Training and assessment delivered under a third party arrangement with Asset College (RTO31718)