Course Details

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Advanced Diploma of Marketing and Communication BSB60520


Get ready to take your career in marketing and communication to the next level with our Advanced Diploma of Marketing and Communication BSB60520 qualification.

This certification is designed for marketing directors, communication managers, marketing strategists, and national, regional, or global marketing communication managers. With this qualification, you’ll have the skills and knowledge required to provide leadership and strategic direction in the marketing activities of your organisation.

You’ll learn how to analyse, design, and execute marketing campaigns using a range of technical, creative, conceptual, and managerial competencies. With these skills, you’ll be able to lead teams and target specific audiences to strategically build your organisation’s profile.

By enrolling in the Advanced Diploma of Marketing and Communication BSB60520, you’ll take a significant step towards a successful career in marketing and communication. So don’t wait; enrol today and start your journey towards a brighter future!

This qualification is only available through Recognition of Prior Learning (RPL).

The Advanced Diploma of Marketing and Communication BSB60520 qualification can provide a number of career outcomes.

After receiving your qualification you could explore some of the following roles:

  • Marketing Director
  • National, Regional or Global Marketing Manager
  • Marketing Strategist

This qualification acknowledges your experience in: 

  • Developing an advertising campaign
  • Developing and implementing strategic plans
  • Developing a marketing plan
  • Executing an advertising campaign

View the core and elective units

This qualification is only available through Recognition of Prior Learning.

Packaging Rules

Total number of units = 12

4 core units  plus

8 elective units,  of which:

  • 2 elective units must be selected from Group A
  • 3 elective units must be selected from Group B
  • for the remaining 3 elective units:
  • up to 3 units may be selected from Groups A and B
  • if not listed, up to 3 units may be selected from a Diploma or above from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBMKG621 Develop organisational marketing strategy

BSBMKG622 Manage organisational marketing processes

BSBMKG623 Develop marketing plans

BSBTWK601 Develop and maintain strategic business networks

Elective units

Group A – Marketing

BSBMKG624 Manage market research

BSBMKG625 Implement and manage international marketing programs

BSBMKG626 Develop advertising campaigns

BSBMKG627 Execute advertising campaigns

BSBMKG628 Lead organisational public relations

Group B – Transferable Skills

BSBCRT512 Originate and develop concepts

BSBCRT611 Apply critical thinking for complex problem solving

BSBFIN501 Manage budgets and financial plans

BSBLDR601 Lead and manage organisational change

BSBOPS601 Develop and implement business plans

BSBSTR601 Manage innovation and continuous improvement

BSBTEC601 Review organisational digital strategy

This qualification reflects the role of individuals who provide leadership and support the strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

More detailed information can be found here

3CIR is an authorised third party of Asset College (RTO #31718) in according with their policies we offer this course only through:

Recognition of Prior Learning (RPL)
If you already have skills and experience relevant to this qualification, you may be eligible for RPL and receive your qualification with little or zero additional study. Contact us or complete an RPL Assessment Form to determine if this option is available to you. Watch our video here.

What is Recognition of Prior Learning (RPL)

Recognition of Prior Learning is the process in which your professional experience is converted into nationally recognised qualifications. We assess your formal and non-formal learning to determine if you are eligible to receive certifications or reduce the study time needed to attain them… Find out more here

Choose the way you pay

Whether you’re studying online or obtaining your qualification through RPL, we provide several convenient options:

  • Direct Transfer
  • Credit
  • BPay
  • PayID
  • Paypal

Learn about your payment options or contact us today.

Payment Plans

Break down the cost of your qualification through our easy payment plan options.

PAYRIGHT: Pays your qualification upfront and creates a manageable plan spread over your nominated timeframe with fortnightly or monthly payment options.

AFTERPAY: Pay your fee over 6 weeks. No interest and no fees when you pay on time. This payment method has a maximum limit amount of $2000. Please let us know if you want to pay with AfterPay, and we will send you a personal link.

Frequently asked questions

Why obtain the Advanced Diploma of Marketing and Communication?

The Advanced Diploma in Marketing will make you a better candidate for a promotion or a new role with a different employer. Many other applicants may have similar experience in addition to a high-level marketing qualification. By obtaining an Adv Dip, you’ll be more competitive compared to others for career progression.

What jobs can I get with an Advanced Diploma of Marketing and Communication?

You’ll be qualified for a variety of marketing and communications roles. Here are some examples:

– Social Media Manager: You’ll be responsible for managing social media accounts and creating updates and content.
– Event Planner: You’ll be responsible for organising and executing events.
– Public Relations Specialist: You’ll be responsible for building relationships with the media and creating press materials.
– Communications Manager: You’ll be responsible for developing and implementing communications strategies.
– Marketing Coordinator: You’ll be responsible for coordinating marketing efforts and campaigns.

What study options are available to me?

RPL is the only option for this course at 3CIR. To obtain it, you’ll need to have relevant skills and experience in the role or similar role. Fill out our Free Assessment to see if RPL can help you obtain an Adv Dip in Marketing without any additional study.

What support is provided for me to succeed?

We support you through the entire process from initial assessment and document submission to awarding your qualification. Your RPL assessor will work with what’s needed and complete it as smoothly as possible.

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