BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

RPL - $1200
(25% off services discount applied)

STUDY ONLINE - $2512.50
(25% off services discount applied)

COURSE DESCRIPTION

Our BSB50620 Diploma of Marketing and Communication qualification reflects an individual with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams’ in conducting marketing and communication campaigns.

CERTIFICATION & OUTCOME

The BSB50620 Diploma of Marketing and Communication qualification can provide a number of career and further study outcomes.

After completing this course you could explore some of the following careers:

  • Sales Manager
  • Marketing Coordinator
  • Marketing Team Leader
  • Public Relations Manager
  • Product Manager
  • International Marketing Coordinator
  • Campaign Manager

Gain knowledge and experience in areas such as:

  • Interpreting market trends and developments
  • Developing a marketing communication plan
  • Undertaking project work
  • Creating mass print media advertisements
  • Researching global design trends
  • Implementing an e-business strategy

Already have experience in Marketing and Communication? Apply for RPL and gain your qualification sooner!

Packaging Rules

Total number of units = 12

5 core units  plus

7 elective units,  of which:

  • 3 elective units must be selected from Group A
  • 2 elective units must be selected from Group B
  • for the remaining 2 elective units:
  • up to 2 units may be selected from Groups A and B
  • if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

Elective units

Group A – Marketing

BSBMKG543 Plan and interpret market research

BSBMKG544 Plan and monitor direct marketing activities

BSBMKG545 Conduct marketing audits

BSBMKG546 Develop social media engagement plans

BSBMKG547 Develop strategies to monetise digital engagement

BSBMKG548 Forecast international market and business needs

BSBMKG549 Profile and analyse consumer behaviour for international markets

BSBMKG550 Promote products and services to international markets

BSBMKG551 Create multiplatform advertisements for mass media

BSBMKG553 Develop public relations campaigns

BSBMKG554 Plan and develop public relations publications

SIRXMKT006 Develop a social media strategy

SIRXMKT007 Develop a digital marketing plan

SIRXOSM007 Manage risk to organisational reputation in an online setting

Group B – Transferable Skills

BSBCMM511 Communicate with influence

BSBCRT512 Originate and develop concepts

BSBDAT501 Analyse data

BSBFIN501 Manage budgets and financial plans

BSBOPS504 Manage business risk

BSBOPS505 Manage organisational customer service

BSBPEF501 Manage personal and professional development

BSBSTR501 Establish innovative work environments

BSBTEC404 Use digital technologies to collaborate in a work environment

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