BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

RPL - $937.50
(25% off services discount applied)

STUDY ONLINE - $1875
(25% off services discount applied)

COURSE DESCRIPTION

Our BSB40820 Certificate IV in Marketing and Communication qualification has been designed as an entry course into the fundamentals of marketing and communication techniques with introductory theory. Students will develop the ability to apply solutions for marketing and communications situations in a variety of business contexts.

It is suitable for those who utilise well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

CERTIFICATION & OUTCOME

The BSB40820 Certificate IV in Marketing and Communication qualification can provide a number of career and further study outcomes.

After completing this course you could explore some of the following careers:

  • Marketing Coordinator
  • Community Relations Team Leader
  • Media Assistant
  • Media Planner
  • Direct Marketing Officer
  • Promotions Assistant Manager
  • Advertising Account Coordinator
  • Public Relations Officer

Gain knowledge and experience in areas such as:

  • Making a presentation
  • Articulating, presenting and debating ideas
  • Applying digital solutions to work processes
  • Applying marketing across a convergent industry

Already have experience in Marketing and Communication? Apply for RPL and gain your qualification sooner!

Packaging Rules

Total number of units = 12

6 core units  plus

6 elective units,  of which:

  • 2 elective units must be selected from Group A
  • 2 elective units must be selected from Group B
  • for the remaining 2 elective units:
  • up to 2 units may be selected from Groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

Elective units

Group A – Marketing

BSBMKG431 Assess marketing opportunities

BSBMKG432 Research international markets

BSBMKG434 Promote products and services

BSBMKG436 Design and test direct marketing activities

BSBMKG437 Create and optimise digital media

BSBMKG438 Implement and monitor advertising production

BSBMKG440 Apply marketing communication across a convergent industry

BSBMKG441 Develop public relations documents

BSBMKG442 Conduct e-marketing communications

SIRXECM002 Prepare digital content

SIRXMKT006 Develop a social media strategy

Group B – Transferable Skills

BSBCRT411 Apply critical thinking to work practices

BSBCRT413 Collaborate in creative processes

BSBESB404 Market new business ventures

BSBFIN401 Report on financial activity

BSBOPS306 Record stakeholder interactions

BSBOPS403 Apply business risk management processes

BSBOPS404 Implement customer service strategies

BSBPEF402 Develop personal work priorities

BSBTEC303 Create electronic presentations

BSBTWK401 Build and maintain business relationships

BSBTWK503 Manage meetings

BSBXBD403 Analyse big data

BSBXCM401 Apply communication strategies in the workplace

SIRXOSM005 Develop a basic website for customer engagement

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