BSB42415 Certificate IV in Marketing and Communication


Link to RPL Application 


Do you have creative talent and great communication skills? Kick start your career as a communications officer or enhance your role as a Marketing Officer with our Certificate IV in Marketing and communication qualification.

This qualification is designed for those who use well-developed marketing and communications skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers.


Upon successful completion of this course a Certificate IV in Marketing and Communication (BSB42415) will be awarded. This qualification is suited to those looking to begin careers in the following roles:

Direct Marketing Officer
Market Research Assistant
Marketing Coordinator
Marketing Officer
Public Relations Officer


You will gain knowledge and experience in areas such as:

Articulate, present and debate ideas

Apply digital solutions to work processes

Apply marketing communication across a convergent industry

Develop and apply knowledge of marketing communication industry


Already have experience in Marketing and communication? Apply for RPL and gain your qualification sooner!




 Training and assessment is delivered in partnership with Asset Training Australia (RTO #31718)

Core and elective units

Packaging Rules
Total number of units = 12

5 core units plus

7 elective units, of which:

6 elective units must be selected from the electives listed below
the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units

BSBADV402 Conduct pre-campaign testing

BSBADV403 Monitor advertising production

BSBADV404 Schedule advertisements

BSBADV405 Perform media calculations

BSBADV406 Buy and monitor media

BSBADV407 Apply media analysis and processing tools

BSBADV408 Review advertising media options

BSBCUS401 Coordinate implementation of customer service strategies

BSBFIA402 Report on financial activity

BSBINM401 Implement workplace information system

BSBIPR403 Protect and use brands and business identity

BSBLDR402 Lead effective workplace relationships

BSBMKG401 Profile the market

BSBMKG408 Conduct market research

BSBMKG409 Design direct response offers

BSBMKG410 Test direct marketing activities

BSBMKG411 Analyse direct marketing databases

BSBMKG413 Promote products and services

BSBMKG419 Analyse consumer behaviour

BSBMKG420 Create digital media user experiences

BSBMKG421 Optimise digital media impact

BSBPRO401 Develop product knowledge

BSBPUB402 Develop public relations campaigns

BSBPUB403 Develop public relations documents

BSBRES401 Analyse and present research information

BSBWRT401 Write complex documents

CUAWRT401 Edit texts

CUAWRT402 Write extended stories


(Packaging rules originate at the Australian Government Department of Education and Training website.

Industry Information


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