A diploma qualification can help

These days, marketing has never been more important! With so many businesses vying for our attention, cutting through the noise and promoting your product or service can be challenging. All companies and services need marketing professionals to target customers across all platforms. So, whether you are a sole entrepreneur with a great product or looking to work in this field as an executive, marketing is one skill that means you will always be in demand as a highly-paid professional. This provides an excellent opportunity for anyone pursuing this challenging and exciting career.

A diploma qualification can help your marketing career because it proves that you completely understand the entire life cycle of the marketing process, from interpreting market trends to employing the right communication tactics to engage with your customers.

Why is marketing so important?

Marketing is the lifeblood of any company. It boosts sales and raises interest levels. A successful marketing campaign builds brand awareness, engages customers, and retains them. Although this was always the case, the rise of social media and online advertising has made it more important than ever.

Many products and services succeed or fail in the quality of their marketing campaign. Marketing is the first point of contact for any customer, so it is crucial to get it right.

Can you learn marketing on your own?

There are a ton of websites out there that claim to help you learn digital marketing. Hundreds of books on marketing, YouTube videos and other resources are available.

It is essential to point out that although these types of self-learning can be precious, many people operating these courses and delivering marketing advice are only attempting to boost their presence rather than helping you learn the subject.

The problem is that it is hard to evaluate the quality of these resources when you are still learning the subject. And although some so-called ‘marketing experts’ may be worth following and listening to, the vast majority are not. Metaphorically speaking, you may have to kiss many frogs to find your prince, which takes time and money.

If you sign up for a non-accredited course, you will unlikely get a nationally recognised qualification. Although this type of learning may be helpful, it is not transferable in the job market.

A diploma in marketing and communication will help your career

An accredited marketing and communication course will help you develop your career. The diploma course can teach you everything you need to know about marketing. It works across all platforms, including traditional advertising methods such as print and TV and online or digital marketing.

A diploma in marketing and communication reassures employers that you fully understand marketing concepts right through any campaign’s life cycle. A certificate will enable you to work in various positions, such as sales manager, marketing team leader, product manager or public relations manager.

If you have already worked in marketing or communication, you may be eligible for RPL (recognition of prior learning). The best way to find out is to contact the course provider and complete an RPL assessment form to determine what you know about marketing (and what you don’t).